News

In a strategic move to fortify its presence in South Africa, I-MAK, a premium brand under the umbrella of Bearings International (BI), executed an impactful Country Road Show during November 2023. Robert Sillis, the General Manager - Products at BI, emphasised the initiative’s importance, stating: “The Country Road Show was not merely a product showcase; rather, it played a crucial role in unveiling I-MAK’s cutting-edge products across BI’s extensive local branch network. The Roadshow served as a gateway to introduce our value proposition, which is focused on enhancing customer uptime through ...

Bearings and power transmission supplier Bearings International (BI) has embarked on a new targeted marketing strategy that involves partnerships with major global manufacturers it distributes products for in South Africa. The marketing strategy is being rolled out across BI’s 43 branches countrywide, with various sales personnel being trained to improve their technical product know-how. The company has started with mining as an initial segment of focus, with more segments such as fast-moving consumer goods, sugar and agriculture to follow. Among the first of these strategic partnerships with...

Bearings International’s (BI) segment approach to the market places an intentional focus on key industries in South and Sub-Saharan Africa in a bid to optimise operations, enhance uptime and drive business sustainability and increased profitability outcomes for customers. “We do this,” says Christian Chipamaunga, GM End-User Markets, “through the timely provision of world-class quality product, technology, service, and after-market solutions.” BI’s extensive network of thirteen suppliers, which include the three premium brand partners, I-MAK (gearboxes), JTEKT–Koyo (automotive and industrial b...

The strategic alliance between Bearings International (BI) and I-MAK initiated in February 2019 signalled a new chapter in BI's mission to augment its selection of premium brand offerings in a bid to deliver top-tier strategic solutions to Africa’s Sub-Saharan region. Robert Sillis, General Manager, BI Product Management, comments: "Our partnership with I-MAK presents the cornerstone of BI’s strategy to provide high-quality, reliable solutions tailored to meet the diverse needs of a raft of industrial applications. All the products have a very high South African added value which, coupled with...